DIY BRANDING WORKBOOK
FOR ENTREPRENEURS
A step-by-step guide
for creating a business that aligns who you are with what you do.
THIS WORKBOOK IS FOR YOU IF
You have done all the things, but it’s time grow your business by finding your niche and your voice.
You want to pivot your business to serve people in a different way.
You are not attracting clients for the thing you actually want to get paid for. What you want to be KNOWN for.
I wish I had this workbook when I was first beginning my journey as a creative entrepreneur. I Loved Part 1, which helps provide clarity & create a foundation for the work to come. Hillary Rain – Writer & Coach
“If you are a beginning business owner and you are struggling with figuring out your brand or your brand story, you need this workbook!”
Taylor Sebrechts – Artist & Creative Coach
THIS IS WHAT WE WILL DO
because I know you are ready for clarity, profit, & confidence!
1
Find Your Foundation
Before we can reel in clients we have to get really clear on who we are, what we do, and who we do it for. You will define your mission, vision, values, and ethos.
Share Your Genius with the Right People
Know your ideal client like you know your bff. Creating your ideal client avatar and mood board will help you use the right language to attract your dream clients.Create a Clear Message
Create your about page, bio, elevator speech, and brand keywords for a message that clearly lets potential clients know what you do.WHY I MADE THIS WORKBOOK
When you are starting your own business you are trying everything to see what will work, and learning so much along the way. It takes time to really figure out who you are, what you do, and who you do it for. And then, of course, everything changes again. As entrepreneurs we are our business. That means that our businesses are constantly evolving, because we are evolving both personally and professionally. This is a guide to help you pivot and change with clarity and ease. It’s a formula that I go back to time and time again in my own business and I know it will help you too.
