Before we can reel in clients we have to get really clear on who we are, what we do, and who we do it for. You will define your mission, vision, values and ethos.
Now we merge design with our message. This is how you get a brand that feels like you and attracts the kind of customers
You will make your own style guide with typefaces and a color palette to create the look, feel and tone of your brand.
“I wish I had this workbook when I was first beginning my journey as a creative entrepreneur. I Loved Part 1, which helps provide clarity & create a foundation for the work to come.”
Hillary Rain – Writer & Coach
Branding is connecting visual images to your message and values. To have a brand that really blends who you are with what you do we have to start with your content. If you are starting a business or looking for a way to scale or pivot what you do these exercises will give you the clarity you have been craving.
After we have a strong brand foundation we can move on to the visual heart of our brand. Learn how define your style with color, fonts, mood and tone.
When I decided I had to do something different I started thinking about how I could take my freelance work and make it my full time gig. I started this workbook as a way to get my own business off the ground by making list, templates and worksheets to figure out how to make this entrepreneur thing work. I began using this for my clients and found it to be such a valuable resource to clarity, confidence and most important a plan for growing our business. This is the blueprint I wish I had to put me on the fast track and save me lots of headaches.