DIY BRANDING WORKBOOK
FOR ENTREPRENEURS
A Step-by-Step Guide
for Creating a Brand That Feels Like You
THIS WORKBOOK IS FOR YOU IF
Want a cohesive brand that looks polished and speaks to your ideal clients.
You are tired of trying to piece together your brand and you need a guide with your set
colors and fonts.
You want a brand that really speaks to who you are as a person by being a reflection of your style.
Sound good? I thought so! Download now!
THIS IS WHAT WE WILL DO
because I know you are ready for clarity, profit, & confidence!
1
GET CLEAR
Before we can reel in clients we have to get really clear on who we are, what we do, and who we do it for. You will define your mission, vision, values and ethos.
2
CONNECT
Now we merge design with our message. This is how you get a brand that feels like you and attracts the kind of customers
you want.
3
MAKE IT PRETTY
You will make your own style guide with typefaces and a color palette to create the look, feel and tone of your brand.
“I wish I had this workbook when I was first beginning my journey as a creative entrepreneur. I Loved Part 1, which helps provide clarity & create a foundation for the work to come.”
Hillary Rain – Writer & Coach
WHAT'S INSIDE YOUR WORKBOOK
Phase 1
Branding is connecting visual images to your message and values. To have a brand that really blends who you are with what you do we have to start with your content. If you are starting a business or looking for a way to scale or pivot what you do these exercises will give you the clarity you have been craving.
- + Brand Story
- + Brand Foundation
- + Positioning Statement
- + Core Values
- + Defining What You Do
Phase 2
After we have a strong brand foundation we can move on to the visual heart of our brand. Learn how define your style with color, fonts, mood and tone.
- + Defining Your Brand Style
- + Color Palette
- + Mood Board
- + 12 ‘Done for you’ mood boards with hex and CMYK color values
- + PSD Mood board template
- + Font pairings
WHY I MADE THIS WORKBOOK
When I decided I had to do something different I started thinking about how I could take my freelance work and make it my full time gig. I started this workbook as a way to get my own business off the ground by making list, templates and worksheets to figure out how to make this entrepreneur thing work. I began using this for my clients and found it to be such a valuable resource to clarity, confidence and most important a plan for growing our business. This is the blueprint I wish I had to put me on the fast track and save me lots of headaches.
“If you are a beginning business owner and you are struggling with figuring out your brand or your brand story, you need this workbook!”
Taylor Sebrechts – Artist & Creative Coach