How To Find Your Voice on Social Media

Many people have a hard time with social media, newsletters and blog post because they can’t define their voice. I have found some similar causes for what’s holding them back. Because really, you use your voice everyday and if that was the problem you would be weird hermit person right?

Authenticity: Are you really passionate about your topic? Do you really believe in, or love the topic you are speaking about? If you don’t it’s really hard to be consistent because you don’t feel like doing the work, and it just doesn’t feel right. What can you share that shows your expertise and passions?

Are you trying to use someone else’s voice? You don’t have to share your deepest secrets and pains to be relatable. People bond over passions from tv shows to food all of the time. Share what feels comfortable for you. If it’s your healthy lunches, love of art, or loosing a loved one. Just do what’s right for you.

You don’t have a plan: If I had to just sit down at the computer and write a post everyday I wouldn’t do it. It’s too overwhelming! Strategy sounds like a big scary word, but it’s just deciding what you are going to say and when. After you have your content defined use tools like Hootsuite or Buffer to automate your social media. Try writing several blog post and newsletters at one time and schedule them out.

How nice would it be to NOT write a post for a month?! I spend two days a month writing content and scheduling post, then I can move on the all of the other things that I have to do to run my business. I keep a running list of content ideas that I get from questions and concerns of my clients in my phone. I get really organized by keeping a Google Form where I have all of my content outlined per month. Essentially, this is a content calendar. You can use an app for this or make your own like me.

Download this worksheet to help you make a social media strategy, or let me do the work for you with my $400 social media package. I develop your strategy plus give you a month of images to get you started.