DIY BRANDING WORKBOOK
FOR ENTREPRENEURS
A Step-by-Step Guide
for Creating a Brand that Feel Like You!
I wish I had this workbook when I was first beginning my journey as a creative entrepreneur. I Loved Part 1, which helps provide clarity & create a foundation for the work to come. Hillary Rain – Writer & Coach
THIS IS WHAT WE WILL DO
because I know you are ready for clarity, profit, & confidence!
GET CLEAR
Before we can reel in clients we have to get really clear on who we are, what we do, and who we do it for. You will define your mission, vision, values and ethos.2
SHARE
Now that you are clear on who you are, what you do, and who you do it for you can define your ideal client. You will send a clear message about how you can serve the people who are looking for you.
“If you are a beginning business owner and you are struggling with figuring out your brand or your brand story, you need this workbook!”
Taylor Sebrechts – Artist & Creative Coach
WHAT’S INSIDE
Branding is connecting visual images to your message and values. To have a brand that really blends who you are with what you do we have to start with your content. Your brand foundations will serve as the guidelines for creating and growing your brand. This is how you stand out from the crowd and get paid for the work you love to do.
- + Brand Story
- + Brand Foundation
- + Positioning Statement
- + Core Values
- + Defining What You Do
- + Identifying Your Ideal Customer
WHY I MADE THIS WORKBOOK
When I decided I had to do something different I started thinking about how I could take my freelance work and make it my full time gig. I started this workbook as a way to get my own business off the ground by making list, templates, and worksheets to figure out how to make this entrepreneur thing work. I began using this for my clients and found it to be such a valuable resource to clarity, confidence and most important a plan for growing our business. This is the blueprint I wish I had to put me on the fast track and save me lots of headaches.
