Let's talk about branding! We will discuss the difference between a business and brand and why it matters to you. Then we will talk about your brand story and how this is the first step in connecting with clients and standing out.
The first step in creating a brand is getting clear on who we are by defining our brand foundations. You will define your mission, vision, values, ethos and unique selling proposition.
Now that we can connect visual elements to our brand message to create a brand that truly feels like us and attract the clients we want to work with. You will create your mood board & color palette and learn how to use it to create your brand elements like your logo, and business cards.
Anyone who exchanges good or services for money has a business. When you have fans who rave and support what you do and how you do it you have a brand. We will take a closer look at what makes a brand and how crafting your brand story to connect with people is the first step to building your brand.
+ What is Branding?
+ Crafting Your Brand Story
Creating a brand that feels like you and sets you apart from the crowd starts with getting really clear on who you are. These are your brand foundations and they set the guidelines for how you will build your brand. They direct who you work for, what you do and how you do it. Think of it like a compass that directs you as your business grows.
+ Defining Your Mission
+ Defining Your Vision
+ Defining Your Values
+ Defining Your Ethos
+ Defining Your Unique Selling Proposition
Once we are clear about who we are we can dive into the visual part of our brand. This is where we connect colors, images, and a logo that supports our brand message to create a brand that feels like you. You will have all of the elements you need to create materials like social media post and business cards to share your business and stand out.
+ Connecting Visuals to Your Brand Message
+ How to create a Mood Board
+ Defining your style
+ How to Create a Color Palette & Apply it to Your Designs
+ Designing a Logo
+ Typography 101
+ How to Choose Fonts
+ Creating a Style Guide
I have created some additional videos to go with the course templates because I want you to have everything you need to create the brand you want.
+ How to Create a Mood Board with gomoodboard.com
+ How to Create a Mood Board with Photoshop
+ How to create a Mood Board with Canva
+ How to Create a Mood Board with Keynote
+ Color: Working with HEX and CMYK Values
Still on the fence? Get a peak inside with this mood board & color palette.