Taking a day to be CEO and plan out your business for the year can seem very overwhelming. You start off excited and daydream about where your business could be this time next year. Then you fall into panic somewhere along the way thinking about how to make it happen. I have a 5 step strategy for you to take big goals and break them down into easy actionable steps
Taking a day to be CEO and plan out your business for the year can seem very overwhelming. You start off excited and daydream about where your business could be this time next year. Then, you fall into panic somewhere along the way thinking about how to make it happen. I have a 5 step strategy for you to take big goals and break them down into easy actionable steps.
Step 1. What is your main goal for this year? I know we all want to make more money, but think a little deeper about what you really want your life to look and feel like. We want a career to support the way we want to live, not just live to work. So what does the perfect day look like to you? Don’t think about limitations like where you are in your business now. Write down what your heart really desires.
Think of it like a vacation. When you start planning your holiday you think about what kind of vacation you want. Laying by the beach, hitting the slopes, or a new adventure. After you know what time off looks like for you, you can narrow in a location, a place to stay, and plan your travel arrangements and activities. Now that you know what your trip will cost and what you will be doing you can think about saving money, scheduling your time off, and packing your suitcase. Your goal for the year is really knowing what direction you are going so you can plan the journey of how to get there.
Step 2. Now that you know what your business needs to look like to create the life you want, what changes do you need to make? Do you want to focus on scaling, raising your prices, and getting higher level clients? Taking more time off while increasing your income? Changing the kind of services you offer or the clients you offer them to?
If you are having trouble with this step think of this year like a book. Your main goal in step one is the final chapter. What happens in the proceeding chapters for you to get to the end of your book?
Step 3. In this step, you want to take your main goal and break that down into 4 smaller goals that are assigned to each quarter. If your goal was to grow your business while working fewer hours you may want to create a course to add some passive income into your business model and do less one-on-one work. Your first two quarter goals could be to grow your list and research course topics. The third quarter goal could be to create a course and the fourth quarter goal would be to launch the course.
Step 4. In this step, we will assign a goal to each month that will help us meet our quarterly goal. Let’s say you want to grow your email list like in our previous example. In January you could create a new opt-in. In February you could pitch yourself to be on different podcast and blogs, and in March you could host a contest.
Step 5. This is the final step in our yearly planning. This is where we list out real bite-sized actionable steps and accomplish our goals. Let’s use the create an opt-in example from step 4. Our action steps could be to survey our current email list to see what they would like to know more about or get help with. Create 3 opt-in offers to test and see which one is most successful. Add the new opt-in to our website, and share the new opt-in on social media.
Allowing ourselves to daydream about our business is so important because without feeling limitations we can get to the heart of what we really want. Setting goals are the first step in making these dreams a reality and actionable steps are where we make it happen. What do you want life to look like this time next year?