I wish I had this workbook when I was first beginning my journey as a creative entrepreneur. I Loved Part 1, which helps provide clarity & create a foundation for the work to come. Hillary Rain – Writer & Coach
Before we can reel in clients we have to get really clear on who we are, what we do, and who we do it for. You will define your mission, vision, values and ethos. Write your bio and elevator speech to tell people what you do. Define your ideal client and how you will serve them.
Now we merge design with our message. This is how you get a brand that feels like you and attracts the kind of customers you want. You will make your own style guide with typefaces and a color palette plus discover the look, feel and tone of your brand.
Now that you are clear on who you are, what you do, and who you do it for you can move on to strategy including what to post on social media, blog content ideas, and what your revenue streams will be. Passive income anyone?!
When I decided I had to do something different I started thinking about how I could take my freelance work and make it my full time gig. I started this workbook as a way to get my own business off the ground by making list, templates and worksheets to figure out how to make this entrepreneur thing work. I began using this for my clients and found it to be such a valuable resource to clarity, confidence and most important a plan for growing our business. This is the blueprint I wish I had to put me on the fast track and save me lots of headaches.
Branding is connecting visual images to your message and values. To have a brand that really blends who you are with what you do we have to start with your content. If you are starting a business or looking for a way to scale or pivot what you do these exercises will give you the clarity you have been craving.
After we have a strong brand foundation we can move on to the visual heart of our brand. Learn how define your style with color, fonts, mood and tone.
From your website to your latest Instagram post, keep all of your visuals consistent and polished. Have a go-to reference for yourself and your team with your brand style guide.
Get my favorite resources and tools for running your business. Everything you need from stock photography, to web hosting is all here to save to you time get you back to work doing what you love.
+ Best Tools & Resources
for growing your business
Still on the fence? Get a peak inside with this ideal client worksheet.
Wonder what you are doing wrong, when everyone else seems to know the secret.
Have a logo, website, & social media that make you say, “hell yeah, I look legit!”