Knowing Your Value

I never regret leaving my position as an Art Director at a Fortune 100 company. However, I do regret how I felt when I left and how I still feel. I appreciate everything I learned there and the friendships I made. However, I wish I had left sooner, before the feeling of being undervalued set in. When you feel this way, it’s definitely time to leave. By that point, you really have nothing left to give, and it just doesn’t make you feel good about yourself or your work.





How to Choose an Email Provider

Having an email list is one of the best tools you can have to grow your business. This list gives you a direct link to speak to customers with whom you have built a relationship, based on their interest in your products or services. You can collect an email list through a variety of providers. In essence, they are all very similar. Knowing how you want to use your list will make a difference when you go to choose a platform that is right for you. Two providers that I have used are Mailchimp and Convert Kit. So, I will use those as examples of what to look for.





5 Point Website Audit

Your website is so important to running your business well. It’s the foundation of your business where people purchase, subscribe, contact, and register. It’s like having an employee that works for you 24/7. The success of that employee depends on you. This is a 5 point checklist to get your website in shape.





Comparing Yourself to Others

I was meeting with a new client who is a fine artist. She wanted to discuss how I could help her market herself to sell more work.  She was feeling stuck because she didn’t know how to make a strategy to generate an income or what to put on social media. As we talked more, I found out the reason behind this was mostly because she was comparing herself to what she saw other people doing on social media, and she didn’t feel very legit. It seemed to her like everyone she went to school with was so much more successful than she was.  She let this influence how she made decisions for her business. For example, selling prints of her work would help bring in more income, but she wondered if she would look like a professional artist. Her bad feelings came from comparing herself to others and it was holding her back.





3 Steps to Better Instagram Post

Here are some tips to increase your reach on Instagram by writing better post.
1. Each photo should work together to make one cohesive story. You can achieve this by having a color story that runs through your photos and keeping the same style to your photos. You could have a bright, fun style with lots of white backgrounds and bright colors. Maybe, you like really warm tones and rich colors. People look at your grid before they decide to follow you. So, you want your grid to visually tell the story that matches your message.





Do You Need a Brand Check Up?

As we grow and change, so does our business. Sometimes change can seem scary, but it’s a totally normal part of expanding your business. How we do what we do and who we do it for may change, but our mission and values stay the same.

When I first started working for myself, most of my portfolio work was really corporate. I knew that wasn’t what I wanted to do, but it took a little time to replace my work with projects that would attract the kind of clients I wanted. So, when I started out, I branded myself as a general print and web designer. Now, I focus on creative entrepreneurs and providing services for branding, web design, and coaching.





If you Don’t Quit, You Will Probably Succeed

If you Don’t Quit, You Will Probably Succeed. I read this somewhere recently and I thought, “THIS IS SO TRUE”! I know there are many things in my life, like attempting to play piano and guitar, that I just quit. I think about it often, and I can hear my mom saying, ” you are going to regret this!” If I had kept practicing piano, imagine how good I would be 20 + years later. My daughter is an amazing artist. Her favorite subject to draw is animals. She gets so frustrated and down on herself when she tries to draw people, because it’s hard for her. I have to remind her that she draws animals all day everyday, and it’s easier because she has had so much practice. She just needs to practice drawing people too.





Are You Struggling to Get on A Schedule as a Freelancer?

When you work for someone else, your life has to fit around your job. The dream is to have a job that fits around your life. It sounds so easy, but it’s hard when you don’t have the boundaries, team, and accountability of an office setting. Instead, you have unfinished laundry, sunny weather, and overwhelming feeling from all the new responsibility.

The key is figuring out how you work best. Use an app like Timely or just write down how you spend your day. Then, you can see how you can be more productive. What time of day do you work best? What items can you sub out? Where do you procrastinate most?





When To Invest in Your Business?

When you are a one-woman show, small business owner,  your funds are limited. So, as you are trying to grow your customer base and stabilize your monthly income, the thought of spending money can be scary.

How do you know how and when to invest in yourself? It’s helpful to know three things. One, when you buy tools to run your business, you will see a return on your investment. Secondly, the investment of those tools can scale as your business grows. Last, but for sure, not least, these are a tax write off, yay!